Subject: Friend, Kimpton quadruples influencer engagement, Fattal to launch workspace facilities, Randall takes GM role at Cornish hotels and more

Newsletter December 12: under the influence
LikeTwitterPinterestGooglePlusLinkedInForward
News      Features      Video      Blog      Events      Reports      Newsletters      Suppliers      Summit      Awards

2020 opening for Yotel Long Island City

US: Yotel has announced it will open its second city hotel in Long Island City, New York, in partnership with Eastone Equities. Read more....

Randall to manage Cornish boutique hotels from March

UK: Claire Randall has been named general manager of The Idle Rocks and the St Mawes Hotel in Cornwall.




Great Hotels of the World moves HQ to Portugal




Fattal Hotels to launch shared workspace facilities next to hotels


Israel: Fattal Hotels plan to open shared office space following the launch of their new service for short-term apartment rentals via Airbnb.


Kimpton influencer campaign boosts Instagram engagement

US: Kimpton Hotels & Resorts has boosted engagement on Instagram fourfold with an experimental social influencer campaign.



Under the influence

• Influencer marketing is a field where many hotels and hoteliers feel they are stepping in to the unknown. It’s a new and fast-moving phenomenon, and until relatively recently the results have been notoriously hard to track and quantify.

Kimpton’s latest foray in to influencer marketing is an intriguing one - the company commissioned a local artist to transform Room 301 at the Kimpton Everly Hotel in Los Angeles into an "Instagrammable space" by painting a pair of her signature street art angel wings on one wall. Over the next three months, the hotel then invited several social media influencers to stay in the room and share their experiences on Instagram. The interactive room allowed guests to leave mementos for the next occupant - through a guest book, Polaroid pictures, message boards and a shared Spotify playlist

The results were impressive, with the experiment aimed to appeal to millennials, who tend to seek experiences to share on social media, by giving guests a glimpse into the lives of previous occupants.

A well conceived influencer marketing campaign needn’t be expensive or wildly inventive - it just needs a solid idea behind it and the appropriate influencers to be involved. It is this last piece of the jigsaw that can still be troublesome, but the industry is finally moving in the right direction.

George Sell, editor, Boutique Hotel News
Studio 18 - Rooms of the Future

At the EquipHotel 2018 trade show in Paris, a temporary exhibition called Studio 18 was displayed which offered an insight into what hotel rooms could look like in the future.


How to empower your front desk team

Empowering your front desk team is a vital part in creating a great first impression with guests, says Victor Viseho, GM of Point A London King’s Cross St Pancras.



Get involved with our events...
June 2019
London, UK
June 2019
London, UK
Various
We have numerous events through the year, head over to our IHM website for more information 

Video
BHN at Sleep + Eat: Priya Paul, The Park Hotels
BHN at Sleep + Eat: Heleri Rande - a tribute to Bob Puccini


EDITORIAL

George Sell. 
Editor,



+44 (0) 208 340 7989
George@boutiquehotelnews.com

ONLINE SALES, CONFERENCE 
AND EXHIBITION

Katie Houghton

Head of Sales

Friend, let's get social!

International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com, ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.

Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.

ENGAGE . EDUCATE .  INSPIRE . INFORM
© 2018 BoutiqueHotelNews. All Rights Reserved.
LikeTwitterPinterestGooglePlusLinkedInForward
View this email online if it doesn't display correctly
International Hospitality Media Ltd, 10-14 Accommodation Road, NW11 8ED, London, United Kingdom
You may unsubscribe or change your contact details at any time.