Subject: Friend, Kimpton quadruples influencer engagement, Fattal to launch workspace facilities, Randall takes GM role at Cornish hotels and more

Newsletter December 12: under the influence
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2020 opening for Yotel Long Island City

US: Yotel has announced it will open its second city hotel in Long Island City, New York, in partnership with Eastone Equities. Read more....

Randall to manage Cornish boutique hotels from March

UK: Claire Randall has been named general manager of The Idle Rocks and the St Mawes Hotel in Cornwall.

Great Hotels of the World moves HQ to Portugal

Fattal Hotels to launch shared workspace facilities next to hotels

Israel: Fattal Hotels plan to open shared office space following the launch of their new service for short-term apartment rentals via Airbnb.

Kimpton influencer campaign boosts Instagram engagement

US: Kimpton Hotels & Resorts has boosted engagement on Instagram fourfold with an experimental social influencer campaign.

Under the influence

• Influencer marketing is a field where many hotels and hoteliers feel they are stepping in to the unknown. It’s a new and fast-moving phenomenon, and until relatively recently the results have been notoriously hard to track and quantify.

Kimpton’s latest foray in to influencer marketing is an intriguing one - the company commissioned a local artist to transform Room 301 at the Kimpton Everly Hotel in Los Angeles into an "Instagrammable space" by painting a pair of her signature street art angel wings on one wall. Over the next three months, the hotel then invited several social media influencers to stay in the room and share their experiences on Instagram. The interactive room allowed guests to leave mementos for the next occupant - through a guest book, Polaroid pictures, message boards and a shared Spotify playlist

The results were impressive, with the experiment aimed to appeal to millennials, who tend to seek experiences to share on social media, by giving guests a glimpse into the lives of previous occupants.

A well conceived influencer marketing campaign needn’t be expensive or wildly inventive - it just needs a solid idea behind it and the appropriate influencers to be involved. It is this last piece of the jigsaw that can still be troublesome, but the industry is finally moving in the right direction.

George Sell, editor, Boutique Hotel News
Studio 18 - Rooms of the Future

At the EquipHotel 2018 trade show in Paris, a temporary exhibition called Studio 18 was displayed which offered an insight into what hotel rooms could look like in the future.

How to empower your front desk team

Empowering your front desk team is a vital part in creating a great first impression with guests, says Victor Viseho, GM of Point A London King’s Cross St Pancras.

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BHN at Sleep + Eat: Priya Paul, The Park Hotels
BHN at Sleep + Eat: Heleri Rande - a tribute to Bob Puccini


George Sell. 

+44 (0) 208 340 7989


Katie Houghton

Head of Sales

Friend, let's get social!

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