Subject: Your Global New North Update: September 2020

MWEP Announces 
Virtual ExporTech Training- Starts September 28

Helping Manufacturers Grow Their Business 
Through Exporting

Start growing your business through exporting with a customized, action-oriented export expansion strategy. ExporTech is a proven path to exporting success. Graduates have achieved sales increases averaging $900,000 within six to nine months after completing the program.
The ExporTech™ process: 
  • Join a carefully selected group of up to eight non-competitive manufacturers where you identify your gaps and hurdles to expansion and develop your customized export plan to dramatically drive growth.
  • Your executive team gains access to real-world experts, individualized coaching to develop your export growth plan emulating best practices of highly successful exporters. Everyone on the ExporTech team brings years of manufacturing export experience.
  • Identifies your knowledge gaps and drives improvements with best practice global strategies and tactics.
  • Fully develops your value proposition and strengthens your market differentiators.
  • Identifies countries with the least risk and greatest return on investment potential utilizing a customized market research scorecard.
  • Builds your sales channel strategy, competitive pricing in-country strategy (often companies can double their prices and command it), marketing plan, three-year P & L with clear breakeven and profitability, and your action plan for execution.
  • Vets your final plan with real-world manufacturing exporters.
  • Delivered in partnership with the Wisconsin Economic Development Corp (WEDC) integrating all available Wisconsin ExporTech graduate offers, grants (over $25,000), and scholarships for plan implementation.
  • Implementation is key. WMEP sticks with you as you drive for measurable ROI and business results. 
Get Results with ExporTech™! 
Graduates have averaged sales increases of $900,000 in 6-9 months!
Wisconsin’s program leads the nation in business results and has been named “Best in Nation” by the U.S. Department of Commerce. This is the only program nationwide to graduate Governor’s Award winners, US Department of Commerce President’s “E” Award and “E STAR” winners for year-over-year revenue increases. Nearly 200 Wisconsin manufacturers have graduated from the program, each averaging close to $1 million in new export sales.
ExporTech™ is a 12 week virtual program with group and customized personal coaching between sessions. Sessions start September 28th, 2020.

Group Session One – the week of September 28th; Monday – Friday 1:00pm – 3:30pm Daily
Group Session Two – the week of October 26th; Monday – Friday 1:00pm – 3:30pm Daily
Group Session Three – the week of December 14th; Monday – Friday 1:00pm – 3:30pm Daily

For more information, contact:
Roxanne Baumann - Director of Global Engagement-WMEP        
Consider joining us for these upcoming trade ventures offered by WEDC:

Virtual trade venture: Germany, Sept. 21-Oct. 2, 2020
Virtual trade venture: South Korea, Nov. 2-Dec. 4, 2020

Registration for trade ventures will be available on a rolling basis. Please click the button below to express interest.

Access Global Trade Tools, Mentors and Networks
Learn how you can benefit from the United States-Mexico-Canada Agreement (USMCA) and gain the tools, skills and networks to build an export strategy via the inaugural Virtual Women's Global Trade Empowerment Forum.

Are you a business woman from a small to medium-sized, export ready company in Aerospace & Defense, Automotive, Education, Design & Construction, Healthcare, IT or Energy? If so, you have a unique opportunity to strengthen your industry network, meet potential partners, work with a mentor and connect with U.S. government trade experts as part of our Virtual Forum + Industry-Focused Activities Program.

Virtual Forum + Industry Focused Activities

Participate in any of the remaining 60-90 minute virtual sessions:
Sept. 1: Changes in Customs & Rules of Origin
Sept.10: Legal Strategies
Sept. 22: Protecting your IP
  • Dive deeper into the day’s topics during 30 minute facilitated break-out discussions, along with U.S., Canadian and Mexican firms in your industry, immediately following the virtual sessions on Financing, Digital Trade, Customs and Legal Strategies.
  • Schedule virtual 1-on-1 meetings between now-Sept. 22 with: 1. Buyers + potential partners from Canada and Mexico or  2. U.S. Government trade experts and in-country industry specialists
  • Work with a mentor to create a USMCA strategic market expansion plan, both for new and experienced exporters, that will highlight key topics and takeaways from the Forum series.
If you are not quite ready to connect with potential buyers or create sales strategies for Mexico or Canada, we invite you to register for just the free six-part Virtual Forum to learn valuable tips and gain confidence for the next step in your global sales journey.
How to Anticipate, Survive and Thrive During Trade Disruptions

October - December 2020

This webinar series will educate, and provide needed context on the drivers of the international trade; and equip stakeholders with the necessary tools to adapt and manage trade disruptions by providing practical solutions to trade compliance challenges.
All Sessions scheduled for 2:00-3:00 PM
About the Presenter
Ngsong FonkemNgosong Fonkem, is an attorney at Page•Fura, P.C., a firm that provides companies of all sizes with business-practical representation on all aspects of Customs & International Trade Law. He is a trade compliance lawyer with broad experience in diverse business sectors in the USA and internationally. He has worked on a variety of international trade related issues including US Customs litigation, energy consulting in Southeast Asia, and teaching as a full-time member of the law faculty at the oldest private university in Malaysia. He currently assists companies with day-to-day compliance with U.S. trade laws and related audits, investigations, and civil enforcement proceedings. He is also an adjunct professor at St. Norbert College Schneider School of Business and Cardinal Stritch University College of Business and Management, where he teaches International Trade and Business-related courses.

REGISTER ONLINE with company bill information or download a registration form.
To register by phone with a credit card, call 1.888.GO TO LTC (1.888.468.6582) Ext. 1366

For questions or detailed information, call Ruth at 920.693.1167, or e-mail

Is your company foreign owned? 

Were you recently purchased by foreign ownership? 

New North and WEDC would like to learn more about about your business and your experience of locating and/or investing in Wisconsin and the New North region. Your responses will be kept confidential and only used in aggregate to inform our organizations on how to improve and understand your Foreign Direct Investment  experience in Wisconsin. 

Please answer our brief questionnaire: 

Check into the U.S. with SelectUSA’s 
Investor Guide! 
The Investment Checklist from RSM will help walk you through key questions and practical steps most businesses need to consider when investing in the United States. #InvestInTheUS
On US Commercial Services
For U.S. companies that produce goods or services for #export, U.S. Commercial Service is authorized to reduce user fees and services by up to 100 percent for U.S. small and medium-sized enterprises and economic development organizations, and by up to 50 percent for large U.S. companies. Reduced fees will be provided until September 30, 2020. Learn more about our virtual and non-virtual services:
On behalf of WEDC, DWD, UW Oshkosh Center for Customized Research & Services, the New North and our local partners, we have now completed a third round of surveys on the impacts of the coronavirus pandemic. Results of the first three rounds of survey can be found here:  

New North Covid-19 Resources & Updates

Industry Specific Reopening Guidelines from WEDC

With input from national and state health and industry experts and in partnership with the Wisconsin Department of Health Services, the Wisconsin Department of Agriculture, Trade and Consumer Protection, the Wisconsin Department of Tourism and our regional economic development partners, WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. Following these guidelines will help us all get Wisconsin’s economy back on track.

You are encouraged to bookmark this page and check back regularly for updates to guidelines and the addition of new industry documents.


EXIM wants to assure our customers that we will work with you to address the problems you may face as a result of COVID-19. More information can be found on our online fact sheet:

  • Waivers
  • Deadline Extensions
  • Streamlined Processing
  • Flexibility

Get an International Trade Expert on your side today!

Contact the SBDC Network Trade Consultant, Chad Hoffman, to receive FREE export readiness assessments, export counseling, and a connection to broader export resources.
Still not sure if exporting is for you?

Schedule a Complimentary Export Assessment with Chad Hoffman  
Chad joined the Wisconsin Small Business Development Center (SBDC) Network in January 2020 to develop and implement a state-wide initiative to identify and engage with new and experienced exporters throughout the state to assist them in the pursuit of growth opportunities in international markets. The primary goal of the Go Global Initiative is to facilitate engagement between Wisconsin companies and the many local, state and federal trade resources identified using an Export Assessment tool.
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