Subject: Your Global New North Update: Virtual Trade Mission Announced

WEDC Announces  
1st Virtual Trade Venture to Germany

The registration form for WEDC’s first virtual trade venture has gone live! 

During these times of economic upheaval, WEDC has continued to seek out ways to introduce Wisconsin businesses to new international sales opportunities. As with all WEDC global trade ventures, our in-market trade representative will conduct a market assessment for your specific sector and search for the distributors, end users, and customers who best fit your profile of the ideal business partner. 

In lieu of the office visits and plant tours that would normally be part of a global trade venture, we will arrange online meetings with senior decision-makers, with WEDC handling technology and scheduling so you can focus on your customers’ needs and interests. We will still arrange for interpreters with knowledge of your industry if they are needed and will help you prepare for your meetings with tips on how best to appeal to German customers and support your value proposition.

While Germany is not a large country by area (it is about the size of Wisconsin and Minnesota combined), travel time between meeting locations can eat up plenty of time on a traditional trade venture. By conducting the meetings virtually, you may be able to meet with a potential buyer in Bremen minutes after concluding a meeting with someone almost 500 miles away in Munich. In addition, the cost for the virtual global trade venture is significantly less, priced at $500, since it does not require airfare or lodging.

The virtual format offers one more benefit: you won’t be required to be away from the office for a full work week. Because of the time zone difference, most meetings with your German counterparts will be scheduled in the morning, leaving your afternoons free. The meeting schedule will be spread across two weeks to enable easier scheduling given the limited time window for meetings each day, making the meeting schedule lighter on any given day.

New and updated information can be found at
Is your company foreign owned? 

Were you recently purchased by foreign ownership? 

New North and WEDC would like to learn more about about your business and your experience of locating and/or investing in Wisconsin and the New North region. Your responses will be kept confidential and only used in aggregate to inform our organizations on how to improve and understand your Foreign Direct Investment  experience in Wisconsin. 

Please answer our brief questionnaire: 

Check into the U.S. with SelectUSA’s 
Investor Guide! 
The Investment Checklist from RSM will help walk you through key questions and practical steps most businesses need to consider when investing in the United States. #InvestInTheUS
On US Commercial Services
For U.S. companies that produce goods or services for #export, U.S. Commercial Service is authorized to reduce user fees and services by up to 100 percent for U.S. small and medium-sized enterprises and economic development organizations, and by up to 50 percent for large U.S. companies. Reduced fees will be provided until September 30, 2020. Learn more about our virtual and non-virtual services:
New North Covid-19 Resources & Updates

Industry Specific Reopening Guidelines from WEDC

With input from national and state health and industry experts and in partnership with the Wisconsin Department of Health Services, the Wisconsin Department of Agriculture, Trade and Consumer Protection, the Wisconsin Department of Tourism and our regional economic development partners, WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. Following these guidelines will help us all get Wisconsin’s economy back on track.

You are encouraged to bookmark this page and check back regularly for updates to guidelines and the addition of new industry documents.

On behalf of WEDC, DWD, UW Oshkosh Center for Customized Research & Services, the New North and our local partners, we have now completed a third round of surveys on the impacts of the coronavirus pandemic. Results of the first three rounds of survey can be found here:  


EXIM wants to assure our customers that we will work with you to address the problems you may face as a result of COVID-19. More information can be found on our online fact sheet:

  • Waivers
  • Deadline Extensions
  • Streamlined Processing
  • Flexibility

Get an International Trade Expert on your side today!

Contact the Global New North Trade Consultant, Shirley Malski to receive FREE export readiness assessments, export counseling, and a connection to the region's broader export resources.
Still not sure if exporting is for you?

Schedule a Complimentary Export Assessment with Shirley Malski - 
Shirley has 25 years industry experience including 15+ years with Chrysler Corporation, Oshkosh Corporation and Bemis Company. She has brought her experience to the New North region and works to support businesses as they enter or expand their export activity.
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