Subject: Your Global New North Update: December 2020

New Trade Passport Website Launch & Giveaway

The National Association of Small Business International Trade Educators (NASBITE) in collaboration with the Wisconsin SBDC Network and trade organizations based in 29 additional US states has launched the new Trade Passport website providing Export Assistance On-Demand:

The website includes an impressive webinar library which is updated regularly by NASBITE covering the following trade topics: Export Fundamentals, Importing, Market Entry & Management, Operations & Supply Chain, Regulatory Compliance, Software/Internet Tools and Trade Finance. 

With help from the CARES Act, the Wisconsin SBDC Network will be providing 10 individuals with unlimited access to the Trade Passport website for one year. To qualify, your company must have been impacted by the COVID-19 pandemic resulting in negative export growth in 2020. Please contact Chad Hoffman of the Wisconsin SBDC Network to learn more:
Consider joining us for these upcoming trade ventures offered by WEDC:

  Mexico -  Feb. 20-26, 2021
  Canada - March 21-26, 2020
  Poland & Germany - Jun.19-26(
Warsaw, Poznań, Berlin)

Registration for trade ventures will be available on a rolling basis. Please click the button below to express interest and learn more.

MWEP Announces Virtual ExporTech Training 

Helping Grow Your Business Through Exporting


ExporTech™ is a 12 week virtual program with group and customized personal coaching between sessions.

Group Sessions 1: Week of February 1st – Monday-Friday 1:00 – 3:30 pm
Group Sessions 2: Week March 8th – Monday-Friday 1:00 – 3:30 pm
Group Sessions 3: Week April 26th – Monday – Friday 1:00 – 3:30 pm

Scholarship applications are being accepted. The cost for ExporTech is $ 7,500 per company pricing for up to 3 executive leaders (CEO/President, CFO/Controller, Exec Sales), with an immediate $ 3,000 scholarship from WEDC; bringing the out-of-pocket down to $ 4,500.

Start growing your business through exporting with a customized, action-oriented export expansion strategy. ExporTech is a proven path to exporting success. Graduates have achieved sales increases averaging $900,000 within six to nine months after completing the program.
For more information, contact:
Roxanne Baumann - Director of Global Engagement-WMEP        


Is your company foreign owned? 

Were you recently purchased by foreign ownership? 

New North and WEDC would like to learn more about about your business and your experience of locating and/or investing in Wisconsin and the New North region. Your responses will be kept confidential and only used in aggregate to inform our organizations on how to improve and understand your Foreign Direct Investment  experience in Wisconsin. 

Please answer our brief questionnaire: 

Check into the U.S. with SelectUSA’s 
Investor Guide! 
The Investment Checklist from RSM will help walk you through key questions and practical steps most businesses need to consider when investing in the United States. #InvestInTheUS
eCommerce Tips from Exporters & Our Experts
We’ve used our digital expertise and strong connections within the U.S. business community to create a podcast episode aimed at helping U.S. companies expand global sales via eCommerce.
• You’ll hear how a small-business owner overcame some of the same digital challenges you may be facing, and
• You'll get eCommerce tips from an executive at a major U.S. corporation and our experts.


We would like to make you aware of an exciting grant opportunity for manufacturers. The PSC has made available the Energy Innovation Grant Program to help manufacturers who are planning to deploy technology to reduce their energy consumption, invest in renewable energy related initiatives or bolster their preparedness and resiliency in energy systems. The application deadline is January 2021. 

On behalf of WEDC, DWD, UW Oshkosh Center for Customized Research & Services, the New North and our local partners, we have now completed a third round of surveys on the impacts of the coronavirus pandemic. Results of the first three rounds of survey can be found here:  

New North Covid-19 Resources & Updates

Industry Specific Reopening Guidelines from WEDC

With input from national and state health and industry experts and in partnership with the Wisconsin Department of Health Services, the Wisconsin Department of Agriculture, Trade and Consumer Protection, the Wisconsin Department of Tourism and our regional economic development partners, WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. Following these guidelines will help us all get Wisconsin’s economy back on track.

You are encouraged to bookmark this page and check back regularly for updates to guidelines and the addition of new industry documents.


EXIM wants to assure our customers that we will work with you to address the problems you may face as a result of COVID-19. More information can be found on our online fact sheet:

  • Waivers
  • Deadline Extensions
  • Streamlined Processing
  • Flexibility

Get an International Trade Expert on your side today!

Contact the SBDC Network Trade Consultant, Chad Hoffman, to receive FREE export readiness assessments, export counseling, and a connection to broader export resources.
Still not sure if exporting is for you?

Schedule a Complimentary Export Assessment with Chad Hoffman  
Chad joined the Wisconsin Small Business Development Center (SBDC) Network in January 2020 to develop and implement a state-wide initiative to identify and engage with new and experienced exporters throughout the state to assist them in the pursuit of growth opportunities in international markets. The primary goal of the Go Global Initiative is to facilitate engagement between Wisconsin companies and the many local, state and federal trade resources identified using an Export Assessment tool.
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