제목: [Appree] Dear, Friend. Appree's vol.12 Newsletter

Appree Newsletter 
vol.12 2020. 1 January 

The New Year of 2020 is here.

Happy New Year!

We, the Appree family, wish you a happy year of accomplishing all the things that you want!


This month's newsletter has a lot of interesting topics.

We hope the newsletter from Appree gives you a time for you to feel relaxed and the nature for a little while. :)


1. Release of Origin Diary and New Pressed Flower Stickers

2. The introduction of 1st Annual Appree Hartist Regular Exhibition and the 1st and 2nd Appree Hartist participants

3. A special 'Independent bookstore' expenditure journal

4. 2019 Korea Positive Festival and Seoul Metropolitan Office of Education's Lifelong Learning Center Exhibition 'sponsorship' news

Lifestyle Stationery Brand        
Appree        
01 New Product News
01. We introduce "Origin Diary”.

One day as walking through the tranquil forest path, lost in deep thought in the foggy early morning, beautiful moments we happened to encounter by the lake are not easily forgotten. Unique inspiration came to us at a moment when a calm, calm lake was softly swaying with silver pieces of light as the morning sun smoothly cleared the mist away, silently putting its hazy light over the surface of the lake. We hope that this moment, when faced with the Origin Diary, will come as something special in everyday life, like the pieces of morning light on the waves that came upon us, breaking the deep silence of dawn.

The Origin Diary used transparent holograms on their hard covers to express the glistening light in a subtle way. The velvet coating with soft texture gives the feel of the moment of silent and calm nature, also providing a strong, luxurious feel and protecting it against scratch and pollution. It can be used casually, anytime, anywhere, with its high quality hard-cover bookbinding, and the edges of the cover and papers inside are rounded to give more comfort of use. Pieces of light are designed on every page, representing dot elements as they spread along the calm waves. A custom-designed sticker is provided to allow light to seep naturally along with the diary, to be used in a variety of ways, including calendar and index.


02. We introduce "Pressed Flower Sticker_Manchurian violet"

The flower language of Manchurian violet is modesty and sincerity. It looks like a graceful lady, with its head down and its face on the ground. In Europe, it was a flower symbolizing Athens. In the Christian era, Manchurian violets which symbolize sincerity and humility were consecrated to the Virgin Mary with roses representing beauty and lilies representing majesty

03We introduce "Pressed Flower Sticker_Larkspur"

The flower language of Larkspur is justice and freedom. It is a flower that blooms in summer and is cultivated in various colors. According to American legends, larkspur was named after an angel who came down from heaven. The angels dropped pieces of heaven onto the ground so they can walk, and the pieces turned into larkspur when the pieces reached the earth.

04We introduce "Pressed Flower Sticker_China Pink"

The flower language of China pink is pure love and talent. It is a flower that blooms in summer and the whole flower is dried in the shade for medicinal purposes. The scientific name of China pink is dianthus. It is a compound word of dios, meaning god and anthos which means flower, and it means the flower of God.

05We introduce "Pressed Flower Sticker_Calendula"

The flower language of Calendula is modesty and patience. It is also called marigold which means the flower to resemble gold-colored wine glass. Since it stares at sun under warm morning sunlight from early summer to fall and opens and closes its flower following the time of sun, it is called the flower to tell the time.


06We introduce "Pressed Flower Sticker_Mini Rose"

The flower language of mini rose is endless love. It is the most famous plant to give you the story of love while it is called the queen of May as the most well-known summer flower. It is considered the flower to contain the meaning of true love as it has sharp thorns in contrast with its beautiful flower.


07We introduce "Pressed Flower Sticker_Sweet Alyssum"

The flower language of Sweet Alyssum is 'Excellent Beauty'. You can often see it at the garden or beach, thus, it is also called yard or beach Nangee (shepherd's purse). Flowers with various colors such as white, violet or pink blossom and small-sized flowers floats in spring or fall like fragrant cloud. You can see such a small and beautiful flower from flower beds on the street from March to fall season. Now you can always stay with Sweet Alyssum whose excellent beauty attracts your attention as its flower language suggests with the Pressed Flower Sticker of Appree.


08. We introduce "Pressed Flower Sticker_Verbena"

The flower language of Verbena is 'Family harmony and brightness'. It has various colors such as purple, violet and white etc. and is the plant whose small flowers are grouped into circle shape. Besides, it was considered a divine flower to be presented to gods of ancient Europe. It is called 'herb of magic' or 'fragrance to attracts love' in Provence as it is believed to have the power to reignite the love to go out. How about just giving it a try to meet a verbena to show off its various charms with the Pressed Flower Sticker of Appree?


09We introduce "Pressed Flower Sticker_Dusty Miller"

The flower language of Dusty miller is 'mildness'. 'confirmation of happiness' and 'supporting you'. It is also called 'snowy chrysanthemum' which means chrysanthemum to look like snow as it seems to be covered with hair as if white snow fell down on its leaf, and its flower blooms in yellow in the summer while its shape hints at winter. You can meet Dusty miller with beautiful silver tints in the form of Appree's Pressed Flower Sticker. Then, you can be sure of what true happiness is as its flower language suggests.


02 Appree Hartist
Hartist is a compound word of Hobby and Artist. It is a word for everyone who can experience turning simple hobbies into artistic works through the products of Appree which enable people to feel the nature.

Appree Hartist is a project to feel the nature through Appree’s products in various parts of everyday life, including calligraphy, diary decorating, home decoration and interior with a concept further developed from the previous Appree Writer Project. Rather than being an one-off project, we are having a good time learning about each other by sharing each other’s hobbies and exhibiting the time and work shared with people with various backgrounds.

01Introducing the Appree Hartist Regular Exhibition, "Hobby, becomes an artwork"
Using Appree works with the feel of nature, we introduce the 1st Annual Appree Hartist exhibit, "Hobby, becomes an artwork," which is an offline presentation of the works of the 1st and 2nd Appree Hartists who were active on SNS from June to December 2019. The Hartists have created works that allow us to feel nature in our daily lives through their products in calligraphies, diaries, and home decoration. Through the exhibition, we presented many people with a time to feel nature through hobbies and an opportunity to exchange for those interested in various fields. The Appree Hartist exhibition will be held every summer and autumn. Please continue to show your love and support.

'Hobby, becomes an artwork' 
Calligraphy field

'Hobby, becomes an artwork'
Diary Decoration field


'Hobby, becomes an artwork'
Home Decoration field


02. Introduction of the 1st and 2nd Appree Hartist outstanding participants
1st Appree Hartist outstanding participants
Calligraphy field
@bomnal._calli

1st Appree Hartist outstanding participants
Diary Decoration field
@bon_tokati

1st Appree Hartist outstanding participants
Home Decoration field
@yoonkkot_calli

2nd Appree Hartist outstanding participants
Calligraphy field
@okfeel_calli

2nd Appree Hartist outstanding participants
Diary Decoration field
@peacediary

2nd Appree Hartist outstanding participants
Home Decoration field
@calligraphydam

The above pictures are from people who are acting as Appree Hartist.
If you want to see more works, please click the shortcut below.

03 Independent Bookstore
What do you think about feeling the value of words and freedom in everyday life?
Appree introduces special independent bookstores where you can spend time with book during the winter. Shall we go to the special places where you can feel relaxed?

01. Introducing “Darak” that is cozy as the name suggests

<Darak> (meaning attic) is a neighborhood bookstore that sells independent publications and curation books in Hyangnam-eup, Hwaseong-si. We opened it a year ago (February 2019) because we wanted to create a space where people could hang out with books and alcohol as media. Off-the-shelf and independent publications consist of a ratio of about 6:4. We also sell design stationery products and hold various cultural programs including regular reading meetings, movie screenings, concerts, and exhibitions. In the future, it would play the role of a local salon where people with diverse stories would like to meet and hang out.


02. Introducing “Your Mana” where you can meet cartoons by independent cartoonists.

The main concept of <Your Mana> is to sell exhibits, books, and goods of “the independent cartoonists.” It re-opened as Cartoon Salon Your Mana last March moving from Seogyo-dong to Sangsu-dong. We have enjoyed exhibitions by Bang Sae-mi and Yoon Eui-jin and talk shows and other events with several cartoonists so far. It is a delightful and pleasant space, working with cartoonists, webtoonists, and illustrators, making efforts to keep it running as a place where good contents are created.


03. Introducing “Salim Bookstore,” a shining bookstore in Jeonju

<Salim Bookstore> is a small shining bookstore in a quiet town in Jeonju. The word “salim” is a noun form of the verb “salida (to save, enliven, invigorate), meaning to enliven the family, the region, and the time through books. Through picture books, parents and children are alive, community is saved through programs with local schools, organizations, and institutions, and people who live in this era are meeting in bookstores.
 
 
04 Sponsorship news
Appree offers sponsorships to a variety of events and exhibits for our projects.

This program started with the hope of spreading our minds to everywhere and many are using it. Appree is striving to brighten up your events with our sponsorship kit, including Sticky Leaf. It can be utilized in various ways suitable for various situations, and we also provide tips on how to look more beautiful for successful hosting of your event.

01. 2019 Korea Positive Festival

On November 9, 2019, Korea Positive Festival was held with 100 positive leaders who made Korea smile and Appree’s pressed-flower stickers. Every fall, the Positive Festival, held under the theme of positivity, not only lectures and case sharing, but also performances and positive declarations are conducted. At this 2019 Korea Positive Festival, Appree’s pressed-flower stickers were there in the event called “Making a Smiling Postcard,” which is decorated with flowers by choosing a phrase that made us smile. We are so happy that we were able to make a lot of people smile with our pressed-flower stickers with good phrases.

02. 2019 Seoul Metropolitan Office of Education Lifelong Learning Center Joint Exhibition

In October 2019, at the Mapo Gallery and the lobby on the first floor of the Mapo Lifelong Learning Center held a joint exhibition of the Lifelong Learning Center of the Seoul Metropolitan Office of Education. The Appree’s pressed-flower stickers was joined by Mapo, Godeok, Nowon, and Yeongdeungpo Learning Center, which are members of the Seoul Metropolitan Office of Education, to create a consensus and have opportunities to learn and grow through interconnectedness with their learning results. The pillars of the lobby of the Learning Center were decorated with tree of hope using the Appree’s pressed-flower stickers and various messages of hope were posted by the users. On average, more than 300 people of the Learning Center consistently left messages and the tree of hope was in the lobby until the end of 2019. It was a very meaningful time to share the results of what people had learned for a year with the Appree’s pressed-flower stickers.

Appree is planning for a collaboration for our sponsorship program to make your idea more widely known. We are also contemplating to find ways to sponsor your talents and products at the same time. If you are interested, please feel free to send an email to boeun@appree.net We will always be with your idea of making the world even more beautiful and warm.
 
05 Newsletter Renewal
Appree's Newsletter is currently being renewed.

The newsletter which was started to communicate with more subscribers seems to be too formal and delivering one-way information only. That's why we want to hear from you to reflect your opinions and move to a positive direction. Please feel free to write us to boeun@appree.net if you have anything you want Appree Newsletter to cover. We will send Appree's products to those who send us good ideas.

In order to follow the principle of "Learning from the nature", Appree's family always puts the greatest effort. Please always be with us for the future of Appree that will develop further.


 
You can find more information by visiting our homepage.


Homepage / www.appree.net
E-mail / boeun@appree.net
Fax / 02-6008-2444

Publish / Appree co., ltd.
Editor / Boeun Jun

Please contact us at [ 070-4366-2638 ]

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